What’s in a Name? A Case Study of NBA Basketball in Charlotte

Wear, Henry, Collins, Dorothy Rodgers and Heere, Bob 2018, What’s in a Name? A Case Study of NBA Basketball in Charlotte, Sport Marketing Quarterly, vol. 27, no. 2, pp. 1-26.

Attached Files
Name Description MIMEType Size Downloads

Title What’s in a Name? A Case Study of NBA Basketball in Charlotte
Author(s) Wear, HenryORCID iD for Wear, Henry orcid.org/0000-0002-2318-4143
Collins, Dorothy Rodgers
Heere, Bob
Journal name Sport Marketing Quarterly
Volume number 27
Issue number 2
Start page 1
End page 26
Total pages 26
Publisher FiT Publishing
Place of publication Morganville, WV.
Publication date 2018-06
ISSN 1061-6934
Language eng
HERDC Research category CN Other journal article
ERA Research output type C Journal article
Copyright notice ©2018, FIT Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30104729

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 83 Abstract Views, 2 File Downloads  -  Detailed Statistics
Created: Tue, 14 Nov 2017, 10:57:55 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.