Communal brand associations as drivers of team identity and consumer behavior

Wear, Henry, Hills, Stephen, Heere, Bob and Walker, Matthew 2017, Communal brand associations as drivers of team identity and consumer behavior, Journal of global sport management, vol. 3, no. 3, pp. 302-320, doi: 10.1080/24704067.2018.1432990.

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Title Communal brand associations as drivers of team identity and consumer behavior
Author(s) Wear, HenryORCID iD for Wear, Henry orcid.org/0000-0002-2318-4143
Hills, Stephen
Heere, Bob
Walker, Matthew
Journal name Journal of global sport management
Volume number 3
Issue number 3
Start page 302
End page 320
Total pages 19
Publisher Taylor & Francis Group
Place of publication Abingdon, Eng.
Publication date 2017-10-29
ISSN 2470-4067
Keyword(s) Brand associations
brand community
team identity
brand management
consumer behavior
Language eng
DOI 10.1080/24704067.2018.1432990
HERDC Research category CN Other journal article
ERA Research output type C Journal article
Copyright notice ©2018, Global Alliance of Marketing & Management Associations (GAMMA)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30104880

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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