Communal brand associations as drivers of team identity and consumer behavior

Wear, Henry, Heere, B, Hills, S and Walker, M 2017, Communal brand associations as drivers of team identity and consumer behavior, Journal of Global Sport Management, doi: 10.1080/24704067.2018.1432990.

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Title Communal brand associations as drivers of team identity and consumer behavior
Author(s) Wear, HenryORCID iD for Wear, Henry orcid.org/0000-0002-2318-4143
Heere, B
Hills, S
Walker, M
Journal name Journal of Global Sport Management
Publisher Taylor & Francis Group
Publication date 2017-10-29
ISSN 2470-4067
Keyword(s) Brand associations
brand community
team identity
brand management
consumer behavior
Notes In press
DOI 10.1080/24704067.2018.1432990
HERDC Research category CN Other journal article
ERA Research output type C Journal article
Copyright notice ©2018, Global Alliance of Marketing & Management Associations (GAMMA)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30104880

Document type: Journal Article
Collection: Department of Management
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