Handle with care: personalisation technologies in the creative process

Barker, Richie 2017, Handle with care: personalisation technologies in the creative process, in AAA 2017 : Advertising at the intersection of technology and culture : Proceedings of the 2017 Global Conference of the American Academy of Advertising, American Academy of Advertising, Richmond, Va., pp. 53-64.

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Title Handle with care: personalisation technologies in the creative process
Author(s) Barker, RichieORCID iD for Barker, Richie orcid.org/0000-0001-5908-8973
Conference name American Academy of Advertising. Conference (2017 : Tokyo, Japan)
Conference location Tokyo, Japan
Conference dates 2017/07/06 - 2017/07/08
Title of proceedings AAA 2017 : Advertising at the intersection of technology and culture : Proceedings of the 2017 Global Conference of the American Academy of Advertising
Editor(s) Huh, Jisu
Publication date 2017
Series American Academy of Advertising Conference
Start page 53
End page 64
Total pages 12
Publisher American Academy of Advertising
Place of publication Richmond, Va.
Keyword(s) digital media
creative process
advertising art directors
copywriters
systems model
ISBN 9780931030536
ISSN 1535-8127
Language eng
Field of Research 200101 Communication Studies
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2017, American Academy of Advertising
Persistent URL http://hdl.handle.net/10536/DRO/DU:30105012

Document type: Conference Paper
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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