Handle with care: personalisation technologies in the creative process Barker, Richie 2017, Handle with care: personalisation technologies in the creative process, in AAA 2017 : Advertising at the intersection of technology and culture : Proceedings of the 2017 Global Conference of the American Academy of Advertising, American Academy of Advertising, Richmond, Va., pp. 53-64. Attached Files Name Description MIMEType Size Downloads Title Handle with care: personalisation technologies in the creative process Author(s) Barker, Richie orcid.org/0000-0001-5908-8973 Conference name American Academy of Advertising. Conference (2017 : Tokyo, Japan) Conference location Tokyo, Japan Conference dates 2017/07/06 - 2017/07/08 Title of proceedings AAA 2017 : Advertising at the intersection of technology and culture : Proceedings of the 2017 Global Conference of the American Academy of Advertising Editor(s) Huh, Jisu Publication date 2017 Series American Academy of Advertising Conference Start page 53 End page 64 Total pages 12 Publisher American Academy of Advertising Place of publication Richmond, Va. Keyword(s) digital media creative process advertising art directors copywriters systems model ISBN 9780931030536 ISSN 1535-8127 Language eng Field of Research 200101 Communication Studies HERDC Research category E1 Full written paper - refereed Copyright notice ©2017, American Academy of Advertising Persistent URL http://hdl.handle.net/10536/DRO/DU:30105012 Document type: Conference Paper Collections: Faculty of Arts and Education School of Communication and Creative Arts Related Links Link Description   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 22 Nov 2017, 15:33:42 EST Thu, 23 Nov 2017, 04:01:54 EST Sat, 25 Aug 2018, 06:02:03 EST Wed, 29 Aug 2018, 12:37:02 EST Wed, 29 Aug 2018, 12:39:24 EST Wed, 29 Aug 2018, 12:40:08 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 192 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Wed, 22 Nov 2017, 15:33:42 EST

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