Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza, Wymer, Walter and O'Cass, Aron 2018, Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers, Tourism management, vol. 66, pp. 72-84, doi: 10.1016/j.tourman.2017.11.008.
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
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