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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

Casidy, Riza, Wymer, Walter and O'Cass, Aron 2018, Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers, Tourism management, vol. 66, pp. 72-84, doi: 10.1016/j.tourman.2017.11.008.

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Title Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Wymer, Walter
O'Cass, Aron
Journal name Tourism management
Volume number 66
Start page 72
End page 84
Total pages 12
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2018-06
Keyword(s) hotel
brands
brand identification
emotion
relationship marketing
relationship orientation
share of wallet
Language eng
DOI 10.1016/j.tourman.2017.11.008
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30105196

Document type: Journal Article
Collection: Department of Marketing
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