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Indian advertising in the context of globalisation

Sreekumar, Hari and Varman, Rohit 2017, Indian advertising in the context of globalisationGlobal advertising practice in a borderless world, Routledge, Abingdon, Eng., pp.158-170, doi: 10.4324/9781315688626.


Title Indian advertising in the context of globalisation
Author(s) Sreekumar, Hari
Varman, Rohit
Title of book Global advertising practice in a borderless world
Publication date 2017
Chapter number 11
Total chapters 15
Start page 158
End page 170
Total pages 13
Publisher Routledge
Place of Publication Abingdon, Eng.
ISBN 9781317421702
Language eng
DOI 10.4324/9781315688626
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2017, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30105737

Document type: Book Chapter
Collection: Department of Marketing
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