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Subalterns, empowerment and the failed imagination of markets

Khare, Apoorv and Varman, Rohit 2017, Subalterns, empowerment and the failed imagination of markets, Journal of marketing management, vol. 33, no. 17-18, pp. 1593-1602, doi: 10.1080/0267257X.2017.1403138.

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Title Subalterns, empowerment and the failed imagination of markets
Author(s) Khare, Apoorv
Varman, Rohit
Journal name Journal of marketing management
Volume number 33
Issue number 17-18
Start page 1593
End page 1602
Total pages 10
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2017
ISSN 0267-257X
1472-1376
Keyword(s) Base of the pyramid
subsistence marketplaces
poverty
subaltern
neoliberalism
ideology
Language eng
DOI 10.1080/0267257X.2017.1403138
Field of Research 1505 Marketing
1504 Commercial Services
1503 Business And Management
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Westburn Publishers Ltd
Persistent URL http://hdl.handle.net/10536/DRO/DU:30105816

Document type: Journal Article
Collection: Department of Marketing
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