Academic persona: the construction of online reputation in the modern academy

Marshall, P. David, Barbour, Kim and Moore, Christopher 2017, Academic persona: the construction of online reputation in the modern academyThe digital academic critical perspectives on digital technologies in higher education, Routledge, Abingdon, Eng., pp.47-62.

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Title Academic persona: the construction of online reputation in the modern academy
Author(s) Marshall, P. DavidORCID iD for Marshall, P. David orcid.org/0000-0002-0418-4447
Barbour, Kim
Moore, Christopher
Title of book The digital academic critical perspectives on digital technologies in higher education
Publication date 2017
Chapter number 4
Total chapters 12
Start page 47
End page 62
Total pages 16
Publisher Routledge
Place of Publication Abingdon, Eng.
Keyword(s) Social Science
Persona
Persona Studies
Mediatization
Digital Literacy
Intercommunication
public intellectual
Academic
World University Rankings
University Rankings
Reputation
Social Media
Academia.edu
Facebook
Twitter
Summary Through a longitudinal study of 16 academics, this chapter explore the way the contemporary academic constructs their online presence. The persona is a complex and varied combination of professional, private, personal, teacherly, networked public identities that individual academics attempt to manage. This new reputation work is handled with differing and transforming levels of digital literacy and intersects with the transformation of academic value that is reorganizing reputation through the higher education sector.
ISBN 1315473593
9781315473598
Language eng
Field of Research 200102 Communication Technology and Digital Media Studies
Socio Economic Objective 950204 The Media
HERDC Research category B1 Book chapter
Copyright notice ©2018, Routledge
Persistent URL http://hdl.handle.net/10536/DRO/DU:30106075

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