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Advertising and promotional culture : case histories

Marshall, P. David and Morreale, Joanne 2018, Advertising and promotional culture : case histories, Palgrave Macmillan, London, Eng..

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Title Advertising and promotional culture : case histories
Author(s) Marshall, P. DavidORCID iD for Marshall, P. David orcid.org/0000-0002-0418-4447
Morreale, Joanne
Publication date 2018
Total pages 265
Publisher Palgrave Macmillan
Place of Publication London, Eng.
Keyword(s) Advertising
Promotional culture
History
Nike
Political Advertising
Children's Advertising
Ambient advertising
Tribalism
branding
self-branding
commodity activism
Patent Medicines
Department Stores
Cigarette Advertising
Advertising Industry
Advertising Agencies
Cereal advertising
Volkswagen advertising
IKEA
Annoying Orange
Dove
ISBN 1137026243
9781137026248
Language eng
Field of Research 200104 Media Studies
200203 Consumption and Everyday Life
200101 Communication Studies
200204 Cultural Theory
200102 Communication Technology and Digital Media Studies
Socio Economic Objective 950204 The Media
HERDC Research category A1 Books - authored - research
Copyright notice ©2018, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30106076

Document type: Book
Collection: School of Communication and Creative Arts
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