Young children as consumers: their vulnerability to persuasion and its effect on their choices

Mizerski, Dick, Wang, Shasha, Lee, Alvin and Lambert, Claire 2017, Young children as consumers: their vulnerability to persuasion and its effect on their choices. In Jansson-Boyd, Catherine V and Zawisza, Magdalena J (ed), Routledge international handbook of consumer psychology, Routledge, Abingdon, Eng..

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Title Young children as consumers: their vulnerability to persuasion and its effect on their choices
Author(s) Mizerski, Dick
Wang, Shasha
Lee, AlvinORCID iD for Lee, Alvin orcid.org/0000-0002-5364-9124
Lambert, Claire
Title of book Routledge international handbook of consumer psychology
Editor(s) Jansson-Boyd, Catherine V
Zawisza, Magdalena J
Publication date 2017
Series Routledge international handbooks
Chapter number 18
Total chapters 34
Total pages 21
Publisher Routledge
Place of Publication Abingdon, Eng.
Keyword(s) children
consumption
vulnerability
receptivity
advertising
ISBN 113884649X
9781138846494
Language eng
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2017, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30106077

Document type: Book Chapter
Collection: Department of Marketing
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