The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza, Nyadzayo, Munyaradzi W, Mohan, Mayoor and Brown, Brian 2018, The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services, Industrial marketing management, vol. 72, pp. 26-36, doi: 10.1016/j.indmarman.2018.01.021.
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The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
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