The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services

Casidy, Riza, Nyadzayo, Munyaradzi W, Mohan, Mayoor and Brown, Brian 2018, The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services, Industrial marketing management, vol. 72, pp. 26-36, doi: 10.1016/j.indmarman.2018.01.021.

Attached Files
Name Description MIMEType Size Downloads

Title The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Nyadzayo, Munyaradzi W
Mohan, Mayoor
Brown, Brian
Journal name Industrial marketing management
Volume number 72
Start page 26
End page 36
Total pages 11
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2018-07
ISSN 0019-8501
Keyword(s) brand sensitivity
operational competence
service brands
B2B branding
professional service firms
small and medium-sized enterprises
Language eng
DOI 10.1016/j.indmarman.2018.01.021
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30106137

Document type: Journal Article
Collection: Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 1 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 58 Abstract Views, 4 File Downloads  -  Detailed Statistics
Created: Mon, 05 Feb 2018, 23:46:22 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.