The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services Casidy, Riza, Nyadzayo, Munyaradzi W, Mohan, Mayoor and Brown, Brian 2018, The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services, Industrial marketing management, vol. 72, pp. 26-36, doi: 10.1016/j.indmarman.2018.01.021. Attached Files Name Description MIMEType Size Downloads Title The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services Author(s) Casidy, Riza orcid.org/0000-0002-6836-245X Nyadzayo, Munyaradzi W Mohan, Mayoor Brown, Brian Journal name Industrial marketing management Volume number 72 Start page 26 End page 36 Total pages 11 Publisher Elsevier Place of publication Amsterdam, The Netherlands Publication date 2018-07 ISSN 0019-8501 Keyword(s) brand sensitivity operational competence service brands B2B branding professional service firms small and medium-sized enterprises Language eng DOI 10.1016/j.indmarman.2018.01.021 Field of Research 1505 Marketing HERDC Research category C1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2018, Elsevier Persistent URL http://hdl.handle.net/10536/DRO/DU:30106137 Document type: Journal Article Collections: Faculty of Business and Law Department of Marketing Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 05 Feb 2018, 23:44:36 EST Mon, 05 Feb 2018, 23:46:22 EST Tue, 06 Feb 2018, 04:01:39 EST Wed, 07 Feb 2018, 05:05:11 EST Thu, 08 Mar 2018, 09:49:23 EST Thu, 08 Mar 2018, 09:52:42 EST Thu, 08 Mar 2018, 09:53:34 EST Thu, 12 Jul 2018, 16:10:39 EST Thu, 12 Jul 2018, 16:12:23 EST Sat, 11 Aug 2018, 02:30:15 EST Filtered Full Citation counts:   Cited 12 times in TR Web of Science Cited 13 times in Scopus Search Google Scholar Access Statistics: 227 Abstract Views, 4 File Downloads  -  Detailed Statistics Created: Mon, 05 Feb 2018, 23:46:22 EST

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