Egregiousness and boycott intensity: evidence from the BP Deepwater Horizon oil spill Wang, Zhongmin, Lee, Alvin and Polonsky, Michael 2018, Egregiousness and boycott intensity: evidence from the BP Deepwater Horizon oil spill, Management Science, vol. 64, no. 1, pp. 149-163, doi: 10.1287/mnsc.2016.2577. Attached Files Name Description MIMEType Size Downloads Title Egregiousness and boycott intensity: evidence from the BP Deepwater Horizon oil spill Author(s) Wang, Zhongmin Lee, Alvin orcid.org/0000-0002-5364-9124 Polonsky, Michael orcid.org/0000-0003-2395-1311 Journal name Management Science Volume number 64 Issue number 1 Start page 149 End page 163 Total pages 15 Publisher Institute for Operations Research and the Management Sciences (I N F O R M S) Place of publication Catonsville, Md. Publication date 2018-01 ISSN 0025-1909 1526-5501 Keyword(s) egregiousness boycott BP oil spill environmentalism Summary Consumer boycotts are triggered by egregious events, but the literature has not distinguished the level of egregiousness from consumers’ preferences or disutility associated with a given level of egregiousness, nor has the literature studied how these two components of egregiousness affect boycott intensity. We provide a model of market-level boycotts that distinguishes the two egregiousness components. Consistent with the predictions of our model, the market-level intensity of consumer boycotting of BP-branded gasoline, which was triggered by the BP Deepwater Horizon oil spill, increased with the spill’s egregiousness level, approximated by the officially reported daily amount of oil leaked into the ocean and by other measures (i.e., the duration of the spill and the intensity of media coverage), and with consumers’ disutility from egregiousness, approximated by an area’s environmentalism and its proximity to the Gulf of Mexico. Language eng DOI 10.1287/mnsc.2016.2577 Field of Research 08 Information And Computing Sciences 15 Commerce, Management, Tourism And Services HERDC Research category C1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2016, INFORMS Persistent URL http://hdl.handle.net/10536/DRO/DU:30106218 Document type: Journal Article Collections: Faculty of Business and Law Department of Marketing Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 09 Feb 2018, 10:58:32 EST Fri, 09 Feb 2018, 10:59:03 EST Sat, 10 Feb 2018, 04:01:12 EST Sat, 10 Feb 2018, 05:03:40 EST Wed, 07 Mar 2018, 09:24:26 EST Wed, 07 Mar 2018, 09:29:20 EST Wed, 07 Mar 2018, 09:30:17 EST Thu, 08 Mar 2018, 14:56:54 EST Sat, 26 May 2018, 02:30:11 EST Sat, 26 May 2018, 02:31:37 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 64 Abstract Views, 2 File Downloads  -  Detailed Statistics Created: Fri, 09 Feb 2018, 10:59:03 EST

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