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Egregiousness and boycott intensity: evidence from the BP Deepwater Horizon oil spill

Wang, Zhongmin, Lee, Alvin and Polonsky, Michael 2018, Egregiousness and boycott intensity: evidence from the BP Deepwater Horizon oil spill, Management Science, vol. 64, no. 1, pp. 149-163, doi: 10.1287/mnsc.2016.2577.

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Title Egregiousness and boycott intensity: evidence from the BP Deepwater Horizon oil spill
Author(s) Wang, Zhongmin
Lee, AlvinORCID iD for Lee, Alvin
Polonsky, MichaelORCID iD for Polonsky, Michael
Journal name Management Science
Volume number 64
Issue number 1
Start page 149
End page 163
Total pages 15
Publisher Institute for Operations Research and the Management Sciences (I N F O R M S)
Place of publication Catonsville, Md.
Publication date 2018-01
ISSN 0025-1909
Keyword(s) egregiousness
BP oil spill
Summary Consumer boycotts are triggered by egregious events, but the literature has not distinguished the level of egregiousness from consumers’ preferences or disutility associated with a given level of egregiousness, nor has the literature studied how these two components of egregiousness affect boycott intensity. We provide a model of market-level boycotts that distinguishes the two egregiousness components. Consistent with the predictions of our model, the market-level intensity of consumer boycotting of BP-branded gasoline, which was triggered by the BP Deepwater Horizon oil spill, increased with the spill’s egregiousness level, approximated by the officially reported daily amount of oil leaked into the ocean and by other measures (i.e., the duration of the spill and the intensity of media coverage), and with consumers’ disutility from egregiousness, approximated by an area’s environmentalism and its proximity to the Gulf of Mexico.
Language eng
DOI 10.1287/mnsc.2016.2577
Field of Research 08 Information And Computing Sciences
15 Commerce, Management, Tourism And Services
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, INFORMS
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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