Dynamic marketing capabilities view on creating market change
Kachouie, Reza, Mavondo, Felix and Sands, Sean 2018, Dynamic marketing capabilities view on creating market change, European journal of marketing, vol. 52, no. 5/6, pp. 1007-1036, doi: 10.1108/EJM-10-2016-0588.
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Dynamic marketing capabilities view on creating market change
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