Closing the marketing strategy to performance gap: The role of brand orientation

Wong, Ho Yin and Merrilees, B 2007, Closing the marketing strategy to performance gap: The role of brand orientation, Journal of Strategic Marketing, vol. 15, no. 5, pp. 387-402, doi: 10.1080/09652540701726942.

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Title Closing the marketing strategy to performance gap: The role of brand orientation
Author(s) Wong, Ho YinORCID iD for Wong, Ho Yin orcid.org/0000-0002-2461-650X
Merrilees, B
Journal name Journal of Strategic Marketing
Volume number 15
Issue number 5
Start page 387
End page 402
Total pages 16
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2007-01-01
ISSN 0965-254X
1466-4488
DOI 10.1080/09652540701726942
Field of Research 1505 Marketing
HERDC Research category CN.1 Other journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30106516

Document type: Journal Article
Collection: Department of Marketing
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