Customer relationship management processes in retail banking - Best practice and business value evaluation

Berger, Sven C, Gensler, Sonja, Skiera, Bernd and Wiesel, Thorsten 2009, Customer relationship management processes in retail banking - Best practice and business value evaluation, in HICSS 2009 : Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, IEEE,, doi: 10.1109/HICSS.2009.139.

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Title Customer relationship management processes in retail banking - Best practice and business value evaluation
Author(s) Berger, Sven C
Gensler, Sonja
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Wiesel, Thorsten
Conference location Big Island, HI
Conference dates 2009/01/05 - 2009/01/08
Title of proceedings HICSS 2009 : Proceedings of the 42nd Annual Hawaii International Conference on System Sciences
Publication date 2009
Publisher IEEE
ISBN 9780769534503
Language eng
DOI 10.1109/HICSS.2009.139
Indigenous content off
HERDC Research category E1.1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30106546

Document type: Conference Paper
Collections: Faculty of Business and Law
Department of Marketing
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