The modeling and analysis of the word-of-mouth marketing

Li, Pengdeng, Yang, Xiaofan, Yang, Luxing, Xiong, Qingyu, Wu, Yingbo and Tang, Yuan Yan 2018, The modeling and analysis of the word-of-mouth marketing, Physica A: statistical mechanics and its applications, vol. 493, pp. 1-16, doi: 10.1016/j.physa.2017.10.050.

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Title The modeling and analysis of the word-of-mouth marketing
Author(s) Li, Pengdeng
Yang, Xiaofan
Yang, LuxingORCID iD for Yang, Luxing
Xiong, Qingyu
Wu, Yingbo
Tang, Yuan Yan
Journal name Physica A: statistical mechanics and its applications
Volume number 493
Start page 1
End page 16
Total pages 16
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2018-03-01
ISSN 0378-4371
Keyword(s) word-of-mouth marketing
overall profit
differential dynamical system
global attractivity
Language eng
DOI 10.1016/j.physa.2017.10.050
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Elsevier B.V.
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