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A trial engagement? Innovative free and other service trials

Bednall, David HB, Oppewal, Harmen, Laochumnanvanit, Krongjit and Nguyen, Cuc 2018, A trial engagement? Innovative free and other service trials, Journal of services marketing, vol. 32, no. 1, pp. 46-56, doi: 10.1108/JSM-12-2016-0420.

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Title A trial engagement? Innovative free and other service trials
Author(s) Bednall, David HBORCID iD for Bednall, David HB orcid.org/0000-0001-7549-770X
Oppewal, Harmen
Laochumnanvanit, Krongjit
Nguyen, Cuc
Journal name Journal of services marketing
Volume number 32
Issue number 1
Start page 46
End page 56
Total pages 11
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2018
ISSN 0887-6045
Keyword(s) customer engagement
credence service
innovative service trials
obligation
service trial pricing
truthfulness
social sciences
business
business & economics
Language eng
DOI 10.1108/JSM-12-2016-0420
Field of Research 1505 Marketing
1506 Tourism
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Emerald Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30106786

Document type: Journal Article
Collection: Department of Marketing
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