A trial engagement? Innovative free and other service trials
Bednall, David HB, Oppewal, Harmen, Laochumnanvanit, Krongjit and Nguyen, Cuc 2018, A trial engagement? Innovative free and other service trials, Journal of services marketing, vol. 32, no. 1, pp. 46-56, doi: 10.1108/JSM-12-2016-0420.
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A trial engagement? Innovative free and other service trials
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