A trial engagement? Innovative free and other service trials

Bednall, David HB, Oppewal, Harmen, Laochumnanvanit, Krongjit and Nguyen, Cuc 2018, A trial engagement? Innovative free and other service trials, Journal of services marketing, vol. 32, no. 1, pp. 46-56, doi: 10.1108/JSM-12-2016-0420.

Attached Files
Name Description MIMEType Size Downloads

Title A trial engagement? Innovative free and other service trials
Author(s) Bednall, David HBORCID iD for Bednall, David HB orcid.org/0000-0001-7549-770X
Oppewal, Harmen
Laochumnanvanit, Krongjit
Nguyen, Cuc
Journal name Journal of services marketing
Volume number 32
Issue number 1
Start page 46
End page 56
Total pages 11
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2018
ISSN 0887-6045
Keyword(s) customer engagement
credence service
innovative service trials
service trial pricing
social sciences
business & economics
Language eng
DOI 10.1108/JSM-12-2016-0420
Field of Research 1505 Marketing
1506 Tourism
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Emerald Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30106786

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 3 times in TR Web of Science
Scopus Citation Count Cited 3 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 263 Abstract Views, 2 File Downloads  -  Detailed Statistics
Created: Tue, 13 Mar 2018, 08:47:14 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.