A trial engagement? Innovative free and other service trials Bednall, David HB, Oppewal, Harmen, Laochumnanvanit, Krongjit and Nguyen, Cuc 2018, A trial engagement? Innovative free and other service trials, Journal of services marketing, vol. 32, no. 1, pp. 46-56, doi: 10.1108/JSM-12-2016-0420. Attached Files Name Description MIMEType Size Downloads Title A trial engagement? Innovative free and other service trials Author(s) Bednall, David HB orcid.org/0000-0001-7549-770X Oppewal, Harmen Laochumnanvanit, Krongjit Nguyen, Cuc Journal name Journal of services marketing Volume number 32 Issue number 1 Start page 46 End page 56 Total pages 11 Publisher Emerald Publishing Limited Place of publication Bingley, Eng. Publication date 2018 ISSN 0887-6045 Keyword(s) customer engagement credence service innovative service trials obligation service trial pricing truthfulness social sciences business business & economics Language eng DOI 10.1108/JSM-12-2016-0420 Field of Research 1505 Marketing 1506 Tourism HERDC Research category C1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2018, Emerald Publishing Limited Persistent URL http://hdl.handle.net/10536/DRO/DU:30106786 Document type: Journal Article Collection: Department of Marketing Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 13 Mar 2018, 08:47:14 EST Wed, 14 Mar 2018, 04:00:27 EST Wed, 14 Mar 2018, 05:05:35 EST Thu, 15 Mar 2018, 11:53:40 EST Thu, 15 Mar 2018, 11:55:22 EST Thu, 15 Mar 2018, 11:56:13 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 52 Abstract Views, 2 File Downloads  -  Detailed Statistics Created: Tue, 13 Mar 2018, 08:47:14 EST

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