The effects of brand identity on brand performance in the service sector

Casidy, Riza, Prentice, Caherine and Wymer, Walter 2019, The effects of brand identity on brand performance in the service sector, Journal of strategic marketing, vol. 27, no. 8, pp. 651-665, doi: 10.1080/0965254X.2018.1464050.

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Title The effects of brand identity on brand performance in the service sector
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Prentice, Caherine
Wymer, Walter
Journal name Journal of strategic marketing
Volume number 27
Issue number 8
Start page 651
End page 665
Total pages 15
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2019
ISSN 0965-254X
Keyword(s) brand identity
willingness to-pay premium
brand identification
brand preference
memorable experience
Language eng
DOI 10.1080/0965254X.2018.1464050
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Informa UK Limited, trading as Taylor & Francis Group
Persistent URL http://hdl.handle.net/10536/DRO/DU:30106884

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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