The effects of brand identity on brand performance in the service sector

Casidy, Riza, Prentice, Catherine and Wymer, Walter 2018, The effects of brand identity on brand performance in the service sector, Journal of strategic marketing, pp. 1-15, doi: 10.1080/0965254X.2018.1464050.

Attached Files
Name Description MIMEType Size Downloads

Title The effects of brand identity on brand performance in the service sector
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Prentice, Catherine
Wymer, Walter
Journal name Journal of strategic marketing
Start page 1
End page 15
Total pages 15
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2018-04-19
ISSN 0965-254X
Keyword(s) brand identity
willingness to-pay premium
brand identification
brand preference
memorable experience
Language eng
DOI 10.1080/0965254X.2018.1464050
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Informa UK Limited, trading as Taylor & Francis Group
Persistent URL http://hdl.handle.net/10536/DRO/DU:30106884

Document type: Journal Article
Collection: Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 33 Abstract Views, 3 File Downloads  -  Detailed Statistics
Created: Sat, 21 Apr 2018, 09:14:34 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.