Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection

Song, Long, Lau, Raymond Yiu Keung, Kwok, Ron Chi-Wai, Mirkovski, Kristijan and Dou, Wenyu 2017, Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection, Electronic commerce research, vol. 17, no. 1, pp. 51-81, doi: 10.1007/s10660-016-9244-5.

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Title Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection
Author(s) Song, Long
Lau, Raymond Yiu Keung
Kwok, Ron Chi-Wai
Mirkovski, Kristijan
Dou, Wenyu
Journal name Electronic commerce research
Volume number 17
Issue number 1
Start page 51
End page 81
Total pages 31
Publisher Springer
Place of publication New York, N.Y.
Publication date 2017-03
ISSN 1389-5753
1572-9362
Keyword(s) social spam
spam detection
topic modeling
incremental learning
machine learning
big data
Language eng
DOI 10.1007/s10660-016-9244-5
Field of Research 0806 Information Systems
1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Springer Science+Business Media New York
Persistent URL http://hdl.handle.net/10536/DRO/DU:30106917

Document type: Journal Article
Collection: Department of Information Systems and Business Analytics
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