Corporate heritage brand management: corporate heritage brands versus contemporary corporate brands

Cooper, Holly, Merrilees, Bill and Miller, Dale 2015, Corporate heritage brand management: corporate heritage brands versus contemporary corporate brands, Journal of brand management, vol. 22, no. 5, pp. 412-430, doi: 10.1057/bm.2015.17.

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Title Corporate heritage brand management: corporate heritage brands versus contemporary corporate brands
Author(s) Cooper, HollyORCID iD for Cooper, Holly orcid.org/0000-0003-0608-5239
Merrilees, Bill
Miller, Dale
Journal name Journal of brand management
Volume number 22
Issue number 5
Start page 412
End page 430
Total pages 19
Publisher Palgrave Macmillan
Place of publication Basingstoke, Eng.
Publication date 2015-06
ISSN 1350-231X
1479-1803
Keyword(s) corporate heritage brands
corporate heritage
corporate brand mangement
endurance
longevity
Language eng
DOI 10.1057/bm.2015.17
Field of Research 1505 Marketing
1503 Business And Management
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, Macmillan Publishers
Persistent URL http://hdl.handle.net/10536/DRO/DU:30107344

Document type: Journal Article
Collection: Department of Marketing
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