Impact of web banner advertising frequency on attitude

Hussain, R, Ferdous, Ahmed and Mort, GS 2018, Impact of web banner advertising frequency on attitude, Asia Pacific journal of marketing and logistics, vol. 30, no. 2, pp. 380-399, doi: 10.1108/APJML-04-2017-0063.

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Title Impact of web banner advertising frequency on attitude
Author(s) Hussain, R
Ferdous, AhmedORCID iD for Ferdous, Ahmed orcid.org/0000-0002-8424-3055
Mort, GS
Journal name Asia Pacific journal of marketing and logistics
Volume number 30
Issue number 2
Start page 380
End page 399
Total pages 20
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2018-03-01
ISSN 1355-5855
Keyword(s) Social Sciences
Business
Business & Economics
Online advertising
Advertising appeal
Banner advertising frequency
Banner advertising type
TELEVISION COMMERCIAL REPETITION
COGNITIVE RESPONSE
EXPOSURE
INVOLVEMENT
INTENTION
FAMILIARITY
ACCEPTANCE
COMPLEXITY
MODERATOR
PURCHASE
Language eng
DOI 10.1108/APJML-04-2017-0063
Field of Research 150502 Marketing Communications
150503 Marketing Management (incl Strategy and Customer Relations)
1505 Marketing
1507 Transportation And Freight Services
Socio Economic Objective 909999 Commercial Services and Tourism not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Emerald Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30107461

Document type: Journal Article
Collection: Department of Marketing
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