Lie, cheat, and steal: how harmful brands motivate consumers to act unethically
Rotman, Jeff D., Khamitov, Mansur and Connors, Scott 2018, Lie, cheat, and steal: how harmful brands motivate consumers to act unethically, Journal of consumer psychology, vol. 28, no. 2, Special Issue: Marketplace Morality, pp. 353-361, doi: 10.1002/jcpy.1002.
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Lie, cheat, and steal: how harmful brands motivate consumers to act unethically
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