Lie, cheat, and steal: how harmful brands motivate consumers to act unethically

Rotman, Jeff D., Khamitov, Mansur and Connors, Scott 2018, Lie, cheat, and steal: how harmful brands motivate consumers to act unethically, Journal of consumer psychology, vol. 28, no. 2, Special Issue: Marketplace Morality, pp. 353-361, doi: 10.1002/jcpy.1002.

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Title Lie, cheat, and steal: how harmful brands motivate consumers to act unethically
Author(s) Rotman, Jeff D.ORCID iD for Rotman, Jeff D. orcid.org/0000-0001-8823-4351
Khamitov, Mansur
Connors, Scott
Journal name Journal of consumer psychology
Volume number 28
Issue number 2
Season Special Issue: Marketplace Morality
Start page 353
End page 361
Total pages 9
Publisher Wiley
Place of publication Chichester, Eng.
Publication date 2018-04
ISSN 1057-7408
Keyword(s) Social Sciences
Business
Psychology, Applied
Business & Economics
Psychology
Harmfulness
Unethical behavior
Consumer cheating
Brand punishment
MORAL BEHAVIOR
VALIDATION
SCALE
DEHUMANIZATION
RETALIATION
LIBERALS
JUDGMENT
EMOTION
BOYCOTT
Language eng
DOI 10.1002/jcpy.1002
Field of Research 1505 Marketing
1701 Psychology
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Society for Consumer Psychology
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108013

Document type: Journal Article
Collection: Department of Marketing
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