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Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans

Schlereth, Christian, Skiera, Bernd and Schulz, Fabian 2018, Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans, European journal of operational research, pp. 1-15, doi: 10.1016/j.ejor.2018.03.033.

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Title Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans
Author(s) Schlereth, Christian
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Schulz, Fabian
Journal name European journal of operational research
Start page 1
End page 15
Total pages 15
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2018-03-30
ISSN 0377-2217
Keyword(s) pricing
discrete choice experiments
hierarchical Bayes extended covariate logit model
price fairness
electricity
Notes In press
Language eng
DOI 10.1016/j.ejor.2018.03.033
Field of Research MD Multidisciplinary
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Elsevier B.V.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108015

Document type: Journal Article
Collection: Department of Marketing
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