The athletic labour of femininity: the branding and consumption of global celebrity sportswomen on Instagram Toffoletti, Kim and Thorpe, Holly 2018, The athletic labour of femininity: the branding and consumption of global celebrity sportswomen on Instagram, Journal of consumer culture, vol. 18, no. 2, pp. 298-316, doi: 10.1177/1469540517747068. Attached Files Name Description MIMEType Size Downloads Title The athletic labour of femininity: the branding and consumption of global celebrity sportswomen on Instagram Author(s) Toffoletti, Kim orcid.org/0000-0002-5672-9090 Thorpe, Holly Journal name Journal of consumer culture Volume number 18 Issue number 2 Start page 298 End page 316 Total pages 18 Publisher Sage Publications Place of publication London, Eng. Publication date 2018-04-28 ISSN 1469-5405 Keyword(s) social media women sport femininity branding aesthetic labour fans consumerism Social Sciences Cultural Studies Sociology SELF-PRESENTATION GENDER COMMUNICATION FIT Language eng DOI 10.1177/1469540517747068 Field of Research 169901 Gender Specific Studies 160806 Social Theory 200102 Communication Technology and Digital Media Studies 1608 Sociology 1505 Marketing 2002 Cultural Studies Socio Economic Objective 940113 Gender and Sexualities HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2017, The Authors Persistent URL http://hdl.handle.net/10536/DRO/DU:30108114 Document type: Journal Article Collections: Faculty of Arts and Education School of Humanities and Social Sciences Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Thu, 03 May 2018, 16:50:59 EST Fri, 04 May 2018, 05:01:39 EST Sat, 26 May 2018, 02:31:48 EST Sat, 16 Jun 2018, 06:05:45 EST Thu, 21 Jun 2018, 11:06:02 EST Thu, 21 Jun 2018, 11:08:28 EST Filtered Full Citation counts:   Cited 14 times in TR Web of Science Cited 15 times in Scopus Search Google Scholar Access Statistics: 380 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Thu, 03 May 2018, 16:50:59 EST

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