The athletic labour of femininity: the branding and consumption of global celebrity sportswomen on Instagram

Toffoletti, Kim and Thorpe, Holly 2018, The athletic labour of femininity: the branding and consumption of global celebrity sportswomen on Instagram, Journal of consumer culture, vol. 18, no. 2, pp. 298-316, doi: 10.1177/1469540517747068.

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Title The athletic labour of femininity: the branding and consumption of global celebrity sportswomen on Instagram
Author(s) Toffoletti, KimORCID iD for Toffoletti, Kim orcid.org/0000-0002-5672-9090
Thorpe, Holly
Journal name Journal of consumer culture
Volume number 18
Issue number 2
Start page 298
End page 316
Total pages 18
Publisher Sage Publications
Place of publication London, Eng.
Publication date 2018-04-28
ISSN 1469-5405
Keyword(s) social media
women
sport
femininity
branding
aesthetic labour
fans
consumerism
Social Sciences
Cultural Studies
Sociology
SELF-PRESENTATION
GENDER
COMMUNICATION
FIT
Language eng
DOI 10.1177/1469540517747068
Field of Research 169901 Gender Specific Studies
160806 Social Theory
200102 Communication Technology and Digital Media Studies
1608 Sociology
1505 Marketing
2002 Cultural Studies
Socio Economic Objective 940113 Gender and Sexualities
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2017, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108114

Document type: Journal Article
Collections: Faculty of Arts and Education
School of Humanities and Social Sciences
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Created: Thu, 03 May 2018, 16:50:59 EST

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