How brand-oriented strategy affects the financial performance of B2B SMEs

Anees-ur-Rehman, Muhammad, Wong, Ho Yin, Sultan, Parves and Merrilees, Bill 2018, How brand-oriented strategy affects the financial performance of B2B SMEs, Journal of business and industrial marketing, vol. 33, no. 3, pp. 303-315, doi: 10.1108/JBIM-10-2016-0237.

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Title How brand-oriented strategy affects the financial performance of B2B SMEs
Author(s) Anees-ur-Rehman, Muhammad
Wong, Ho YinORCID iD for Wong, Ho Yin orcid.org/0000-0002-2461-650X
Sultan, Parves
Merrilees, Bill
Journal name Journal of business and industrial marketing
Volume number 33
Issue number 3
Start page 303
End page 315
Total pages 13
Publisher Emerald
Place of publication Bingley, Eng.
Publication date 2018
ISSN 0885-8624
Keyword(s) Brand orientation
Brand awareness
B2B branding
Brand credibility
Financial performance
B2B SMEs
Language eng
DOI 10.1108/JBIM-10-2016-0237
Field of Research 1505 Marketing
1503 Business And Management
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Emerald
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108183

Document type: Journal Article
Collection: Department of Marketing
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