Scalable inference of customer similarities from interactions data using Dirichlet processes

Braun, Michael and Bonfrer, André 2011, Scalable inference of customer similarities from interactions data using Dirichlet processes, Marketing science, vol. 30, no. 3, pp. 513-531, doi: 10.1287/mksc.1110.0640.

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Title Scalable inference of customer similarities from interactions data using Dirichlet processes
Author(s) Braun, Michael
Bonfrer, André
Journal name Marketing science
Volume number 30
Issue number 3
Start page 513
End page 531
Total pages 19
Publisher The Institute of Management Sciences and the Operations Research Society of America
Place of publication [Providence, R.I.]
Publication date 2011-05
ISSN 0732-2399
1526-548X
Keyword(s) social networks
nonparametric Bayes
Dirichlet processes
word of mouth
homophily
probability models
Bayesian networks
Language eng
DOI 10.1287/mksc.1110.0640
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2011, INFORMS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108288

Document type: Journal Article
Collection: Department of Marketing
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