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Longer term impact of cigarette package warnings in Australia compared with the United Kingdom and Canada

Li, Lin, Borland, Ron, Yong, Hua, Cummings, Kenneth M., Thrasher, James F., Hitchman, Sara C., Fong, Geoffrey T., Hammond, David and Bansal-Travers, Maansi 2015, Longer term impact of cigarette package warnings in Australia compared with the United Kingdom and Canada, Health education research, vol. 30, no. 1, pp. 67-80, doi: 10.1093/her/cyu074.

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Title Longer term impact of cigarette package warnings in Australia compared with the United Kingdom and Canada
Author(s) Li, Lin
Borland, Ron
Yong, HuaORCID iD for Yong, Hua orcid.org/0000-0001-8167-6173
Cummings, Kenneth M.
Thrasher, James F.
Hitchman, Sara C.
Fong, Geoffrey T.
Hammond, DavidORCID iD for Hammond, David orcid.org/0000-0002-8093-1555
Bansal-Travers, Maansi
Journal name Health education research
Volume number 30
Issue number 1
Start page 67
End page 80
Total pages 14
Publisher Oxford Academic
Place of publication Oxford, Eng.
Publication date 2015-02
ISSN 1465-3648
Keyword(s) Adolescent
Adult
Australia
Canada
Cognition
Female
Health Promotion
Humans
Longitudinal Studies
Male
Middle Aged
Product Labeling
Prospective Studies
Smoking
Smoking Cessation
Socioeconomic Factors
Tobacco Products
United Kingdom
Young Adult
Summary This study examines the effects of different cigarette package warnings in Australia, Canada and the United Kingdom up to 5 years post-implementation. The data came from the International Tobacco Control Surveys. Measures included salience of warnings, cognitive responses, forgoing cigarettes and avoiding warnings. Although salience of the UK warnings was higher than the Australian and Canadian pictorial warnings, this did not lead to greater levels of cognitive reactions, forgoing or avoiding. There was no difference in ratings between the Australian and UK warnings for cognitive responses and forgoing, but the Canadian warnings were responded to more strongly. Avoidance of the Australian warnings was greater than to UK ones, but less than to the Canadian warnings. The impact of warnings declined over time in all three countries. Declines were comparable between Australia and the United Kingdom on all measures except avoiding, where Australia had a greater rate of decline; and for salience where the decline was slower in Canada. Having two rotating sets of warnings does not appear to reduce wear-out over a single set of warnings. Warning size may be more important than warning type in preventing wear-out, although both probably contribute interactively.
Language eng
DOI 10.1093/her/cyu074
Field of Research 1117 Public Health And Health Services
1302 Curriculum And Pedagogy
HERDC Research category C1 Refereed article in a scholarly journal
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108363

Document type: Journal Article
Collections: Faculty of Health
School of Psychology
Open Access Collection
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.