The impact of brand quality on shareholder wealth

Bharadwaj, Sundar G, Tuli, Kapil R and Bonfrer, André 2011, The impact of brand quality on shareholder wealth, Journal of marketing, vol. 75, no. 5, pp. 88-104, doi: 10.1509/jmkg.75.5.88.

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Title The impact of brand quality on shareholder wealth
Author(s) Bharadwaj, Sundar G
Tuli, Kapil R
Bonfrer, André
Journal name Journal of marketing
Volume number 75
Issue number 5
Start page 88
End page 104
Total pages 17
Publisher American Marketing Association
Place of publication Chicago, Ill.
Publication date 2011-09
ISSN 0022-2429
1547-7185
Keyword(s) brand quality
stock returns
idiosyncratic risk
systematic risk
earnings
industry concentration
marketing-finance interface
Language eng
DOI 10.1509/jmkg.75.5.88
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2011, American Marketing Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108515

Document type: Journal Article
Collection: Department of Marketing
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