The impact of brand quality on shareholder wealth Bharadwaj, Sundar G, Tuli, Kapil R and Bonfrer, André 2011, The impact of brand quality on shareholder wealth, Journal of marketing, vol. 75, no. 5, pp. 88-104, doi: 10.1509/jmkg.75.5.88. Attached Files Name Description MIMEType Size Downloads Title The impact of brand quality on shareholder wealth Author(s) Bharadwaj, Sundar G Tuli, Kapil R Bonfrer, André Journal name Journal of marketing Volume number 75 Issue number 5 Start page 88 End page 104 Total pages 17 Publisher American Marketing Association Place of publication Chicago, Ill. Publication date 2011-09 ISSN 0022-2429 1547-7185 Keyword(s) brand quality stock returns idiosyncratic risk systematic risk earnings industry concentration marketing-finance interface Language eng DOI 10.1509/jmkg.75.5.88 Field of Research 1505 Marketing HERDC Research category C1.1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2011, American Marketing Association Persistent URL http://hdl.handle.net/10536/DRO/DU:30108515 Document type: Journal Article Collection: Department of Marketing Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 22 May 2018, 15:18:54 EST Wed, 23 May 2018, 05:00:14 EST Wed, 23 May 2018, 06:04:19 EST Wed, 23 May 2018, 11:03:44 EST Wed, 23 May 2018, 11:05:10 EST Wed, 23 May 2018, 11:05:48 EST Filtered Full Citation counts:   Cited 39 times in TR Web of Science Cited 50 times in Scopus Search Google Scholar Access Statistics: 51 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Tue, 22 May 2018, 15:18:54 EST

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