An empirical investigation of the impact of communication timing on customer equity

Drèze, Xavier and Bonfrer, André 2008, An empirical investigation of the impact of communication timing on customer equity, Journal of interactive marketing, vol. 22, no. 1, pp. 36-50, doi: 10.1002/dir.20103.

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Title An empirical investigation of the impact of communication timing on customer equity
Author(s) Drèze, Xavier
Bonfrer, André
Journal name Journal of interactive marketing
Volume number 22
Issue number 1
Start page 36
End page 50
Total pages 15
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2008
ISSN 1094-9968
Keyword(s) communication frequency
customer retention
spending
e-mail marketing
intercommuniaction timing
customer behavior
intercontact duration
Language eng
DOI 10.1002/dir.20103
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2008, Wiley Periodicals, Inc. and Direct Marketing Educational Foundation, Inc
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108536

Document type: Journal Article
Collection: Department of Marketing
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