The effect of negative word-of-mouth in social networks

Bonfrer, Andre 2010, The effect of negative word-of-mouth in social networksThe connected customer: the changing nature of consumer and business markets, Routledge, New York, N.Y., pp.307-336, doi: 10.4324/9780203863565.

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Title The effect of negative word-of-mouth in social networks
Author(s) Bonfrer, AndreORCID iD for Bonfrer, Andre orcid.org/0000-0002-3061-7103
Title of book The connected customer: the changing nature of consumer and business markets
Publication date 2010
Chapter number 12
Total chapters 12
Start page 307
End page 336
Total pages 30
Publisher Routledge
Place of Publication New York, N.Y.
ISBN 9780203863565
Edition 1st
Language eng
DOI 10.4324/9780203863565
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2010, Taylor and Fran cis Group
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108547

Document type: Book Chapter
Collection: Department of Marketing
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