The effect of competitive advertising interference on sales for packaged goods

Danaher, Peter J, Bonfrer, André and Dhar, Sanjay 2008, The effect of competitive advertising interference on sales for packaged goods, Journal of marketing research, vol. 45, no. 2, pp. 211-225, doi: 10.1509/jmkr.45.2.211.

Attached Files
Name Description MIMEType Size Downloads

Title The effect of competitive advertising interference on sales for packaged goods
Author(s) Danaher, Peter J
Bonfrer, André
Dhar, Sanjay
Journal name Journal of marketing research
Volume number 45
Issue number 2
Start page 211
End page 225
Total pages 16
Publisher American Marketing Association
Place of publication Chicago, Ill.
Publication date 2008-04
ISSN 0022-2437
Keyword(s) advertising
competitive interference
aggregate scanner data
economic models
Language eng
DOI 10.1509/jmkr.45.2.211
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2008, American Marketing Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108549

Document type: Journal Article
Collection: Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 65 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 30 Abstract Views, 2 File Downloads  -  Detailed Statistics
Created: Wed, 23 May 2018, 14:31:57 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.