Recovering stockkeeping-unit-level preferences and response sensitivities from market share models estimated on item aggregates
Bell, David R, Bonfrer, André and Chintagunta, Pradeep K 2005, Recovering stockkeeping-unit-level preferences and response sensitivities from market share models estimated on item aggregates, Journal of marketing research, vol. 42, no. 2, pp. 169-182, doi: 10.1509/jmkr.42.2.169.62294.
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Recovering stockkeeping-unit-level preferences and response sensitivities from market share models estimated on item aggregates
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