Recovering stockkeeping-unit-level preferences and response sensitivities from market share models estimated on item aggregates

Bell, David R, Bonfrer, André and Chintagunta, Pradeep K 2005, Recovering stockkeeping-unit-level preferences and response sensitivities from market share models estimated on item aggregates, Journal of marketing research, vol. 42, no. 2, pp. 169-182, doi: 10.1509/jmkr.42.2.169.62294.

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Title Recovering stockkeeping-unit-level preferences and response sensitivities from market share models estimated on item aggregates
Author(s) Bell, David R
Bonfrer, André
Chintagunta, Pradeep K
Journal name Journal of marketing research
Volume number 42
Issue number 2
Start page 169
End page 182
Total pages 14
Publisher American Marketing Association
Place of publication Chicago, Ill.
Publication date 2005-05
ISSN 0022-2437
Keyword(s) econometric models
product attributes
stockkeeping unit
price elasticity
retailing
Language eng
DOI 10.1509/jmkr.42.2.169.62294
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2005, American Marketing Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108550

Document type: Journal Article
Collection: Department of Marketing
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