Store brands: who buys them and what happens to retail prices when they are introduced?

Bonfrer, André and Chintagunta, Pradeep K 2004, Store brands: who buys them and what happens to retail prices when they are introduced?, Review of industrial organization, vol. 24, no. 2, pp. 195-218, doi: 10.1023/B:REIO.0000033352.19694.4a.

Attached Files
Name Description MIMEType Size Downloads

Title Store brands: who buys them and what happens to retail prices when they are introduced?
Author(s) Bonfrer, André
Chintagunta, Pradeep K
Journal name Review of industrial organization
Volume number 24
Issue number 2
Start page 195
End page 218
Total pages 24
Publisher Springer
Place of publication Cham, Switzerland
Publication date 2004-03
ISSN 0889-938X
1573-7160
Keyword(s) loyalty
market power
retail competition
store brands
Language eng
DOI 10.1023/B:REIO.0000033352.19694.4a
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2004, Kluwer Academic Publishers
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108551

Document type: Journal Article
Collection: Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 17 Abstract Views, 2 File Downloads  -  Detailed Statistics
Created: Wed, 23 May 2018, 15:10:21 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.