Investigating the effects of store-brand introduction on retailer demand and pricing behavior
Chintagunta, Pradeep K, Bonfrer, André and Song, Inseong 2002, Investigating the effects of store-brand introduction on retailer demand and pricing behavior, Management science, vol. 48, no. 10, pp. 1242-1267, doi: 10.1287/mnsc.48.10.1242.274.
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Investigating the effects of store-brand introduction on retailer demand and pricing behavior
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