Investigating the effects of store-brand introduction on retailer demand and pricing behavior

Chintagunta, Pradeep K, Bonfrer, André and Song, Inseong 2002, Investigating the effects of store-brand introduction on retailer demand and pricing behavior, Management science, vol. 48, no. 10, pp. 1242-1267, doi: 10.1287/mnsc.48.10.1242.274.

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Title Investigating the effects of store-brand introduction on retailer demand and pricing behavior
Author(s) Chintagunta, Pradeep K
Bonfrer, André
Song, Inseong
Journal name Management science
Volume number 48
Issue number 10
Start page 1242
End page 1267
Total pages 26
Publisher Institute of Management Sciences
Place of publication Providence, R.I.
Publication date 2002-10
ISSN 0025-1909
1526-5501
Keyword(s) retailer pricing
store brands
manufacturer-retailer interactions
Language eng
DOI 10.1287/mnsc.48.10.1242.274
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2002, INFORMS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108557

Document type: Journal Article
Collection: Department of Marketing
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