Brand-Self Identity Narratives in the James Bond Movies

Cooper, Holly, Schembri, S and Miller, D 2010, Brand-Self Identity Narratives in the James Bond Movies, PSYCHOLOGY & MARKETING, vol. 27, no. 6, pp. 557-567, doi: 10.1002/mar.20344.

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Title Brand-Self Identity Narratives in the James Bond Movies
Author(s) Cooper, HollyORCID iD for Cooper, Holly orcid.org/0000-0003-0608-5239
Schembri, S
Miller, D
Journal name PSYCHOLOGY & MARKETING
Volume number 27
Issue number 6
Start page 557
End page 567
Total pages 11
Publisher WILEY-BLACKWELL
Place of publication Chichester, Eng.
Publication date 2010-06-01
ISSN 0742-6046
Keyword(s) Social Sciences
Business
Psychology, Applied
Business & Economics
Psychology
CONSUMER-BEHAVIOR
CONSUMPTION
PRODUCT
CULTURE
EXPERIENCES
DISCOURSES
Language eng
DOI 10.1002/mar.20344
Field of Research 15 Commerce, Management, Tourism And Services
17 Psychology And Cognitive Sciences
HERDC Research category CN.1 Other journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108985

Document type: Journal Article
Collection: Department of Marketing
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