Integrating social media within an integrated marketing communication decision-making framework Valos, Michael J, Maplestone, Vanya Louise, Polonsky, Michael Jay and Ewing, Michael 2017, Integrating social media within an integrated marketing communication decision-making framework, Journal of marketing management, vol. 33, no. 17-18, pp. 1522-1558, doi: 10.1080/0267257X.2017.1410211. Attached Files Name Description MIMEType Size Downloads Title Integrating social media within an integrated marketing communication decision-making framework Author(s) Valos, Michael J Maplestone, Vanya Louise Polonsky, Michael Jay orcid.org/0000-0003-2395-1311 Ewing, Michael orcid.org/0000-0002-2260-2761 Journal name Journal of marketing management Volume number 33 Issue number 17-18 Start page 1522 End page 1558 Total pages 37 Publisher Taylor & Francis Place of publication London, Eng. Publication date 2017 ISSN 0267-257X 1472-1376 Keyword(s) social sciences business management business & economics integrated marketing communications (IMC) advertising social media new media Language eng DOI 10.1080/0267257X.2017.1410211 Field of Research 1505 Marketing 1504 Commercial Services 1503 Business And Management HERDC Research category C1 Refereed article in a scholarly journal Persistent URL http://hdl.handle.net/10536/DRO/DU:30109244 Document type: Journal Article Collections: Faculty of Business and Law Department of Marketing Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 11 Jun 2018, 14:35:04 EST Tue, 12 Jun 2018, 05:02:10 EST Tue, 12 Jun 2018, 06:07:24 EST Tue, 12 Jun 2018, 16:21:39 EST Tue, 12 Jun 2018, 16:22:25 EST Filtered Full Citation counts:   Cited 12 times in TR Web of Science Cited 14 times in Scopus Search Google Scholar Access Statistics: 496 Abstract Views, 2 File Downloads  -  Detailed Statistics Created: Mon, 11 Jun 2018, 14:35:04 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.