Integrating social media within an integrated marketing communication decision-making framework

Valos, Michael J, Maplestone, Vanya Louise, Polonsky, Michael Jay and Ewing, Michael 2017, Integrating social media within an integrated marketing communication decision-making framework, Journal of marketing management, vol. 33, no. 17-18, pp. 1522-1558, doi: 10.1080/0267257X.2017.1410211.

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Title Integrating social media within an integrated marketing communication decision-making framework
Author(s) Valos, Michael J
Maplestone, Vanya Louise
Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Journal name Journal of marketing management
Volume number 33
Issue number 17-18
Start page 1522
End page 1558
Total pages 37
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2017
ISSN 0267-257X
1472-1376
Keyword(s) social sciences
business
management
business & economics
integrated marketing communications (IMC)
advertising
social media
new media
Language eng
DOI 10.1080/0267257X.2017.1410211
Field of Research 1505 Marketing
1504 Commercial Services
1503 Business And Management
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30109244

Document type: Journal Article
Collection: Department of Marketing
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