Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J, Maplestone, Vanya Louise, Polonsky, Michael Jay and Ewing, Michael 2017, Integrating social media within an integrated marketing communication decision-making framework, Journal of marketing management, vol. 33, no. 17-18, pp. 1522-1558, doi: 10.1080/0267257X.2017.1410211.
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Integrating social media within an integrated marketing communication decision-making framework
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