The role of corporate social marketing Polonsky, Michael Jay 2017, The role of corporate social marketing, Journal of social marketing, vol. 7, no. 3, pp. 268-279, doi: 10.1108/JSOCM-11-2016-0066. Attached Files Name Description MIMEType Size Downloads Title The role of corporate social marketing Author(s) Polonsky, Michael Jay orcid.org/0000-0003-2395-1311 Journal name Journal of social marketing Volume number 7 Issue number 3 Start page 268 End page 279 Total pages 12 Publisher Emerald Publishing Limited Place of publication Bingley, Eng. Publication date 2017 ISSN 2042-6763 2042-6771 Keyword(s) social sciences business business & economics social marketing typologies corporate action corporate social marketing Language eng DOI 10.1108/JSOCM-11-2016-0066 HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2017, Emerald Publishing Limited Persistent URL http://hdl.handle.net/10536/DRO/DU:30109328 Document type: Journal Article Collection: Department of Marketing Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 12 Jun 2018, 11:01:36 EST Tue, 12 Jun 2018, 11:03:27 EST Wed, 13 Jun 2018, 05:02:52 EST Wed, 13 Jun 2018, 06:05:37 EST Wed, 13 Jun 2018, 10:40:49 EST Wed, 13 Jun 2018, 10:41:29 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 18 Abstract Views, 2 File Downloads  -  Detailed Statistics Created: Tue, 12 Jun 2018, 11:03:27 EST

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