The role of corporate social marketing

Polonsky, Michael Jay 2017, The role of corporate social marketing, Journal of social marketing, vol. 7, no. 3, pp. 268-279, doi: 10.1108/JSOCM-11-2016-0066.

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Title The role of corporate social marketing
Author(s) Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Journal name Journal of social marketing
Volume number 7
Issue number 3
Start page 268
End page 279
Total pages 12
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2017
ISSN 2042-6763
2042-6771
Keyword(s) social sciences
business
business & economics
social marketing
typologies
corporate action
corporate social marketing
Language eng
DOI 10.1108/JSOCM-11-2016-0066
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2017, Emerald Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30109328

Document type: Journal Article
Collection: Department of Marketing
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