Moving from customer lifetime value to customer equity

Drèze, Xavier and Bonfrer, Andre 2009, Moving from customer lifetime value to customer equity, Quantitative marketing and economics, vol. 7, no. 3, pp. 289-320, doi: 10.1007/s11129-009-9067-y.

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Title Moving from customer lifetime value to customer equity
Author(s) Drèze, Xavier
Bonfrer, AndreORCID iD for Bonfrer, Andre
Journal name Quantitative marketing and economics
Volume number 7
Issue number 3
Start page 289
End page 320
Total pages 32
Publisher Springer
Place of publication New York, N.Y.
Publication date 2009-09
ISSN 1570-7156
Keyword(s) Customer equity
Database marketing
Customer lifetime value
Internet marketing
Direct marketing
Customer acquisition
Customer retention
Customer relationship management
Language eng
DOI 10.1007/s11129-009-9067-y
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2009, The Authors
Persistent URL

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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