How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode

Sultan, Parves and Wong, Ho Yin 2019, How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode, Journal of brand management, vol. 26, no. 3, pp. 332-347, doi: 10.1057/s41262-018-0131-3.

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Title How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode
Author(s) Sultan, Parves
Wong, Ho YinORCID iD for Wong, Ho Yin orcid.org/0000-0002-2461-650X
Journal name Journal of brand management
Volume number 26
Issue number 3
Start page 332
End page 347
Total pages 16
Publisher Palgrave Macmillan Publishers
Place of publication Basingstoke, Eng.
Publication date 2019-05
ISSN 1350-231X
1479-1803
Keyword(s) Service quality
Satisfaction
Trust
Brand performance
Brand image
Behavioural intention
Language eng
DOI 10.1057/s41262-018-0131-3
Indigenous content off
Field of Research 1505 Marketing
1503 Business And Management
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Macmillan Publishers Ltd., part of Springer Nature
Persistent URL http://hdl.handle.net/10536/DRO/DU:30109905

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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