What happened to smokers' beliefs about light cigarettes when "light/mild" brand descriptors were banned in the UK? Findings from the International Tobacco Control (ITC) Four Country Survey Borland, R, Fong, GT, Yong, Hua, Cummings, KM, Hammond, D, King, B, Siahpush, M, McNeill, A, Hastings, G, O'Connor, RJ, Elton-Marshall, T and Zanna, MP 2008, What happened to smokers' beliefs about light cigarettes when "light/mild" brand descriptors were banned in the UK? Findings from the International Tobacco Control (ITC) Four Country Survey, Tobacco Control, vol. 17, no. 4, pp. 256-262, doi: 10.1136/tc.2007.023812. Attached Files Name Description MIMEType Size Downloads Title What happened to smokers' beliefs about light cigarettes when "light/mild" brand descriptors were banned in the UK? Findings from the International Tobacco Control (ITC) Four Country Survey Author(s) Borland, R Fong, GT Yong, Hua orcid.org/0000-0001-8167-6173 Cummings, KM Hammond, D King, B Siahpush, M McNeill, A Hastings, G O'Connor, RJ Elton-Marshall, T Zanna, MP Journal name Tobacco Control Volume number 17 Issue number 4 Start page 256 End page 262 Total pages 7 Publisher BMJ Publishing Place of publication London, Eng. Publication date 2008-08-01 ISSN 0964-4563 Language eng DOI 10.1136/tc.2007.023812 Field of Research MD Multidisciplinary HERDC Research category CN.1 Other journal article Persistent URL http://hdl.handle.net/10536/DRO/DU:30110030 Document type: Journal Article Collection: School of Psychology Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 06 Jul 2018, 14:39:58 EST Sat, 07 Jul 2018, 05:01:00 EST Sat, 07 Jul 2018, 06:06:10 EST Tue, 10 Jul 2018, 11:16:05 EST Tue, 10 Jul 2018, 11:18:19 EST Tue, 10 Jul 2018, 11:19:04 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 49 times in Scopus Search Google Scholar Access Statistics: 6 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Fri, 06 Jul 2018, 14:39:58 EST

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