DRO

Distinctive elements in packaging (FMCG): an exploratory study

Pinero De Plaza, Maria, Lockshin, L, Kennedy, R and Corsi, A 2010, Distinctive elements in packaging (FMCG): an exploratory study, in ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, [The Conference], Christchurch, New Zealand, pp. 1-7.

Attached Files
Name Description MIMEType Size Downloads

Title Distinctive elements in packaging (FMCG): an exploratory study
Author(s) Pinero De Plaza, Maria
Lockshin, L
Kennedy, R
Corsi, A
Conference name Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)
Conference location Christchurch, New Zealand
Conference dates 2010/11/29 - 2010/12/01
Title of proceedings ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference
Editor(s) Fortin, D
Ozanne, L
Publication date 2010
Start page 1
End page 7
Total pages 7
Publisher [The Conference]
Place of publication Christchurch, New Zealand
Keyword(s) Packaging
distinctiveness
elements
branding
memory
retail
Language eng
HERDC Research category EN.1 Other conference paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30110044

Document type: Conference Paper
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 67 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Fri, 06 Jul 2018, 17:59:59 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.