Distinctive elements in packaging (FMCG): an exploratory study
Pinero De Plaza, Maria, Lockshin, L, Kennedy, R and Corsi, A 2010, Distinctive elements in packaging (FMCG): an exploratory study, in ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, [The Conference], Christchurch, New Zealand, pp. 1-7.
Attached Files
Name
Description
MIMEType
Size
Downloads
Title
Distinctive elements in packaging (FMCG): an exploratory study
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.