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Women's gambling behaviour, product preferences, and perceptions of product harm: differences by age and gambling risk status

McCarthy, Simone, Thomas, Samantha L, Randle, Melanie, Bestman, Amy, Pitt, Hannah, Cowlishaw, Sean and Daube, Mike 2018, Women's gambling behaviour, product preferences, and perceptions of product harm: differences by age and gambling risk status, Harm reduction journal, vol. 15, pp. 1-12, doi: 10.1186/s12954-018-0227-9.

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Title Women's gambling behaviour, product preferences, and perceptions of product harm: differences by age and gambling risk status
Author(s) McCarthy, Simone
Thomas, Samantha LORCID iD for Thomas, Samantha L orcid.org/0000-0003-1427-7775
Randle, Melanie
Bestman, AmyORCID iD for Bestman, Amy orcid.org/0000-0003-1269-2123
Pitt, HannahORCID iD for Pitt, Hannah orcid.org/0000-0002-4259-6186
Cowlishaw, Sean
Daube, Mike
Journal name Harm reduction journal
Volume number 15
Article ID 22
Start page 1
End page 12
Total pages 12
Publisher BioMed Central
Place of publication London, Eng.
Publication date 2018-04-24
ISSN 1477-7517
Keyword(s) women
gambling
sports betting
electronic gambling machines
public health
science & technology
life sciences & biomedicine
substance abuse
Summary BACKGROUND: Women's participation in, and harm from gambling, is steadily increasing. There has been very limited research to investigate how gambling behaviour, product preferences, and perceptions of gambling harm may vary across subgroups of women.

METHODS: This study surveyed a convenience sample of 509 women from Victoria and New South Wales, Australia. Women were asked a range of questions about their socio-demographic characteristics and gambling behaviour. Focusing on four gambling products in Australia-casino gambling, electronic gambling machines (EGMs), horse betting, and sports betting-women were asked about their frequency of participation, their product preferences, and perceptions of product harms. The sample was segmented a priori according to age and gambling risk status, and differences between groups were identified using Chi-square tests and ANOVAs. Thematic analysis was used to interpret qualitative data.

RESULTS: Almost two thirds (n = 324, 63.7%) of women had engaged with one of the four products in the previous 12 months. Compared to other age groups, younger women aged 16-34 years exhibited a higher proportion of problem gambling, gambled more frequently, and across more products. While EGMs were the product gambled on most frequently by women overall, younger women were significantly more likely to bet on sports and gamble at casinos relative to older women. Qualitative data indicated that younger women engaged with gambling products as part of a "night out", "with friends", due to their "ease of access" and perceived "chance of winning big". There were significant differences in the perceptions of the harms associated with horse and sports betting according to age and gambling risk status, with younger women and gamblers perceiving these products as less harmful.

CONCLUSIONS: This study highlights that there are clear differences in the gambling behaviour, product preferences, and perceptions of product harms between subgroups of women. A gendered approach will enable public health researchers and policymakers to ensure that the unique factors associated with women's gambling are taken into consideration in a comprehensive public health approach to reducing and preventing gambling harm.
Language eng
DOI 10.1186/s12954-018-0227-9
Field of Research 1117 Public Health And Health Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2018, The Authors
Free to Read? Yes
Use Rights Creative Commons Attribution licence
Persistent URL http://hdl.handle.net/10536/DRO/DU:30110251

Document type: Journal Article
Collections: School of Health and Social Development
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.