The Implications of marketing capability in financial market

Mai, Van Anh (Vivian) 2018, The Implications of marketing capability in financial market, PhD thesis, Department of Finance, Deakin Univeristy.

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Title The Implications of marketing capability in financial market
Author Mai, Van Anh (Vivian)
Institution Deakin Univeristy
School Department of Finance
Faculty Faculty of Business & Law
Degree type Research doctorate
Degree name PhD
Thesis advisor Singh, HarminderORCID iD for Singh, Harminder
Ang, Tze Chuan 'Chewie'ORCID iD for Ang, Tze Chuan 'Chewie'
Date submitted 2018-01-09
Summary The thesis assesses the contributions of a company’s marketing capability to its future profit, risk and value. The findings pointed to an underreaction of investors towards such value-relevant information. The study proposes a stock trading strategy to capture profit resulting from under-priced stocks of companies that have strong marketing capability.
Language eng
Field of Research 150201 Finance
Socio Economic Objective 900101 Finance Services
Description of original 151 p.
Restricted until 2020-01-08
Copyright notice ┬ęThe author
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Document type: Thesis
Collection: Higher degree theses (citation only)
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Created: Tue, 10 Jul 2018, 14:06:27 EST by Bayne Christine

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