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The Implications of marketing capability in financial market

Mai, Van Anh (Vivian) 2018, The Implications of marketing capability in financial market, Ph.D. thesis, Department of Finance, Deakin University.

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Title The Implications of marketing capability in financial market
Author Mai, Van Anh (Vivian)
Institution Deakin University
School Department of Finance
Faculty Faculty of Business & Law
Degree type Research doctorate
Degree name Ph.D.
Thesis advisor Singh, HarminderORCID iD for Singh, Harminder orcid.org/0000-0003-2249-2387
Ang, Tze Chuan 'Chewie'ORCID iD for Ang, Tze Chuan 'Chewie' orcid.org/0000-0003-3597-5863
Date submitted 2018-01-09
Summary The thesis assesses the contributions of a company’s marketing capability to its future profit, risk and value. The findings pointed to an underreaction of investors towards such value-relevant information. The study proposes a stock trading strategy to capture profit resulting from under-priced stocks of companies that have strong marketing capability.
Language eng
Indigenous content off
Field of Research 150201 Finance
Socio Economic Objective 900101 Finance Services
Description of original 151 p.
Copyright notice ┬ęThe author
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30110797

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Created: Tue, 10 Jul 2018, 14:06:27 EST by Bayne Christine

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.