Openly accessible

Language, culture and advertising in Indonesia: a study of middle class attitudes and behaviour

Dwita, Vidyarini 2018, Language, culture and advertising in Indonesia: a study of middle class attitudes and behaviour, Ph.D thesis, School of Humanities and Social Sciences, Deakin University.

Attached Files
Name Description MIMEType Size Downloads
dwita-languageculture-2018.pdf Connect to thesis application/pdf 2.88MB 11

Title Language, culture and advertising in Indonesia: a study of middle class attitudes and behaviour
Author Dwita, Vidyarini
Institution Deakin University
School School of Humanities and Social Sciences
Faculty Faculty of Arts & Education
Degree type Research doctorate
Degree name Ph.D
Thesis advisor Rebecca FananyORCID iD for Rebecca Fanany orcid.org/0000-0001-7208-7975
Date submitted 2018-03-08
Summary This thesis concerned consumer's perception of smartphone advertising slogans in Indonesia, English and mixed Indonesian and English. Findings indicate consumers have a charateristic understanding of English terms used in advertising and use of English strongly affects purchase decisions.The findings suggest the importance of locally produced rather than standardized copy.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 950201 Communication Across Languages and Culture
Description of original 191 p.
Copyright notice ┬ęThe author
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30110862

Document type: Thesis
Collections: Higher degree theses (Open Access)
Open Access Collection
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 9 Abstract Views, 13 File Downloads  -  Detailed Statistics
Created: Wed, 11 Jul 2018, 11:20:09 EST by Bayne Christine

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.