Helping merchants to assess the profitability of deal-of-the-day promotions

Reiner, Jochen and Skiera, Bernd 2018, Helping merchants to assess the profitability of deal-of-the-day promotions, Interfaces, vol. 48, no. 3, May-June, pp. 247-259, doi: 10.1287/inte.2017.0937.


Title Helping merchants to assess the profitability of deal-of-the-day promotions
Author(s) Reiner, Jochen
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name Interfaces
Volume number 48
Issue number 3
Season May-June
Start page 247
End page 259
Total pages 13
Publisher Institute for Operations Research and the Management Sciences (I N F O R M S)
Place of publication Catonsville, Md.
Publication date 2018-05
ISSN 0092-2102
1526-551X
Language eng
DOI 10.1287/inte.2017.0937
Field of Research 0102 Applied Mathematics
1503 Business And Management
0806 Information Systems
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, INFORMS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30111386

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 87 Abstract Views  -  Detailed Statistics
Created: Fri, 13 Jul 2018, 14:49:18 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.