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Exploring integrated marketing communication disconnects in the Australian sport system

Whitburn, Damien 2018, Exploring integrated marketing communication disconnects in the Australian sport system, PhD thesis, Department of Management, Deakin University.

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Title Exploring integrated marketing communication disconnects in the Australian sport system
Author Whitburn, Damien
Institution Deakin University
School Department of Management
Faculty Faculty of Business & Law
Degree type Research doctorate
Degree name PhD
Thesis advisor Karg, AdamORCID iD for Karg, Adam orcid.org/0000-0001-5264-0163
Turner, PaulORCID iD for Turner, Paul orcid.org/0000-0002-4875-0404
Date submitted 2018-07-17
Summary This study investigated the use of digital media in not for profit Australian sports and measured its effectiveness using a novel conceptual framework. It was found that adoption and implementation of strategies are ad hoc and inefficient and refinement of strategies is required based on suggestions provided.
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 910403 Marketing
Description of original 363 p.
Copyright notice ┬ęThe author
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30112370

Document type: Thesis
Collections: Higher degree theses (Open Access)
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Created: Mon, 13 Aug 2018, 11:12:39 EST by Bayne Christine

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.