Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes: the case of Indian pharmaceutical firms
Gupta, Samir, Polonsky, Michael and Ray, Sangeeta 2020, Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes: the case of Indian pharmaceutical firms, Journal of strategic marketing, vol. 28, no. 4, pp. 304-320, doi: 10.1080/0965254X.2018.1493524.
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Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes: the case of Indian pharmaceutical firms
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