Exploring e-promotion in sport national governing bodies

Whitburn, Damien, Karg, Adam and Turner, Paul 2018, Exploring e-promotion in sport national governing bodies, International journal of sport management and marketing, vol. 18, no. 5, pp. 376-401, doi: 10.1504/IJSMM.2018.10014486.

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Title Exploring e-promotion in sport national governing bodies
Author(s) Whitburn, Damien
Karg, AdamORCID iD for Karg, Adam orcid.org/0000-0001-5264-0163
Turner, PaulORCID iD for Turner, Paul orcid.org/0000-0002-4875-0404
Journal name International journal of sport management and marketing
Volume number 18
Issue number 5
Start page 376
End page 401
Total pages 26
Publisher Inderscience
Place of publication Olney, Eng.
Publication date 2018
ISSN 1475-8962
1740-2808
Keyword(s) e-promotion
sport
marketing
communications
organisations
national governing bodies
NGBs
Language eng
DOI 10.1504/IJSMM.2018.10014486
Field of Research 1504 Commercial Services
1505 Marketing
1106 Human Movement And Sports Science
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Inderscience Enterprises
Persistent URL http://hdl.handle.net/10536/DRO/DU:30113235

Document type: Journal Article
Collection: Department of Management
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