Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters

Barker, Richie 2018, Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters, Media practice and education, pp. 1-16, doi: 10.1080/25741136.2018.1464741.

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Title Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters
Author(s) Barker, RichieORCID iD for Barker, Richie orcid.org/0000-0001-5908-8973
Journal name Media practice and education
Start page 1
End page 16
Total pages 16
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2018-07-30
ISSN 1468-2753
Keyword(s) advertising creativity
creative process
digital media
systems model of creativity
Notes Latest Article
Language eng
DOI 10.1080/25741136.2018.1464741
Field of Research 200101 Communication Studies
2001 Communication And Media Studies
1902 Film, Television And Digital Media
1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2018, Informa UK Limited, trading as Taylor & Francis Group
Persistent URL http://hdl.handle.net/10536/DRO/DU:30114184

Document type: Journal Article
Collection: School of Communication and Creative Arts
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Created: Tue, 09 Oct 2018, 14:53:09 EST

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