Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters

Barker, Richie 2019, Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters, Media practice and education, vol. 20, no. 3, pp. 244-259, doi: 10.1080/25741136.2018.1464741.

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Title Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters
Author(s) Barker, RichieORCID iD for Barker, Richie orcid.org/0000-0001-5908-8973
Journal name Media practice and education
Volume number 20
Issue number 3
Start page 244
End page 259
Total pages 16
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2019
ISSN 1468-2753
Keyword(s) advertising creativity
creative process
digital media
systems model of creativity
Language eng
DOI 10.1080/25741136.2018.1464741
Indigenous content off
Field of Research 200101 Communication Studies
2001 Communication and Media Studies
1902 Film, Television and Digital Media
1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2018, Informa UK Limited, trading as Taylor & Francis Group
Persistent URL http://hdl.handle.net/10536/DRO/DU:30114184

Document type: Journal Article
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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