Investor sentiment and advertising expenditure

Mian, G. Mujtaba, Sharma, Piyush and Gul, Ferdinand A. 2018, Investor sentiment and advertising expenditure, International journal of research in marketing, pp. 1-17, doi: 10.1016/j.ijresmar.2018.08.005.

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Title Investor sentiment and advertising expenditure
Author(s) Mian, G. Mujtaba
Sharma, Piyush
Gul, Ferdinand A.ORCID iD for Gul, Ferdinand A. orcid.org/0000-0001-8260-1472
Journal name International journal of research in marketing
Start page 1
End page 17
Total pages 17
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2018-09-18
ISSN 0167-8116
Keyword(s) advertising expenditure
affordability method
marketing expenditure
investor sentiment
stock market
advertising effectiveness
Notes Article in Press
Language eng
DOI 10.1016/j.ijresmar.2018.08.005
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30114209

Document type: Journal Article
Collection: Department of Accounting
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