Investor sentiment and advertising expenditure

Mian, G. Mujtaba, Sharma, Piyush and Gul, Ferdinand A. 2018, Investor sentiment and advertising expenditure, International journal of research in marketing, vol. 35, no. 4, pp. 611-627, doi: 10.1016/j.ijresmar.2018.08.005.

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Title Investor sentiment and advertising expenditure
Author(s) Mian, G. Mujtaba
Sharma, Piyush
Gul, Ferdinand A.ORCID iD for Gul, Ferdinand A.
Journal name International journal of research in marketing
Volume number 35
Issue number 4
Start page 611
End page 627
Total pages 17
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2018-12
ISSN 0167-8116
Keyword(s) advertising expenditure
affordability method
marketing expenditure
investor sentiment
stock market
advertising effectiveness
Language eng
DOI 10.1016/j.ijresmar.2018.08.005
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Elsevier
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Accounting
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