The T-shirt phenomenon in China

Marshall, David 2018, The T-shirt phenomenon in China, Central China Communication Study, vol. 6, pp. 94-103.

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Title The T-shirt phenomenon in China
Author(s) Marshall, DavidORCID iD for Marshall, David orcid.org/0000-0002-0418-4447
Journal name Central China Communication Study
Volume number 6
Start page 94
End page 103
Total pages 10
Publisher Central China Normal University Press
Place of publication Wuhan, China
Publication date 2018-09-07
Keyword(s) persona
English
China
University students
comparative persona
branding
intercultural communication
Language chi
eng
Field of Research 200101 Communication Studies
200203 Consumption and Everyday Life
200202 Asian Cultural Studies
Socio Economic Objective 950201 Communication Across Languages and Culture
HERDC Research category C3 Non-refereed articles in a professional journal
Copyright notice ©2018, Central China Normal University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30115107

Document type: Journal Article
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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